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The Corporate Battle Over the Cable News Network Reveals How Broken American Media Has Become.

This past Thursday night, as rumors swirled concerning a shooting at Brown University, the network's Kaitlan Collins took to social media, pointing out the conflicting information and directing people to her network’s 9pm newscast.

While the network is hardly a perfect news source, her statement resonated to many. It stands as one of the broadcasters where there exists grounded and mostly reliable reporting – especially during fast-moving events like the one unfolding close to a New Hampshire storage facility.

A Precarious Position Amid a High-Stakes Struggle

But the news network, now middle-aged, finds itself in a precarious situation as two massive media corporations battle over ownership of its parent company, Warner Bros Discovery.

Regardless of who wins, the future of CNN has been drawn into a high-risk game of business acquisition, rather than as a question of what helps the information-seeking public.

“This represents another instance of the fundamental flaws with roots in many years of regulatory actions,” said Victor Pickard, writer of “Democracy Without Journalism?” and a media policy professor at the Penn.

The conjecture about the future owner of Warner Bros Discovery – will it be Netflix or Paramount Skydance? – overlooks a broader point.

“The narrative is crafted as a corporate drama with powerful individuals as the main characters, but there is scant discussion of the societal benefit,” Pickard added.

The Additional Layer: Political Influence

The CNN scenario is complicated by Donald Trump’s opinions about a network he has consistently labeled as perhaps his main “fake news” adversary.

Think back to the shouts of “CNN sucks!” at Trump's rallies, his administration’s punitive suspension of reporter Jim Acosta’s press credentials, or his clashes with Collins in press briefings.

Trump now claims that the network requires new ownership. This can be interpreted as ownership that will shield him from negative coverage and examination. That is a factor in why he appears to support Paramount Skydance, which has made a unsolicited offer.

There is a basis to like that company more. For one thing, it is led by David Ellison, son of the Trump-friendly Larry Ellison, one of the world’s richest people.

The company, owner of CBS News, also recently appointed the right-leaning Bari Weiss, noted for her “anti-woke” beliefs, as the lead editor of that historic news network.

A Future of Further Instability

Significantly, if Netflix prevails, CNN and other cable outlets would first be carved out into a separate entity. Such a move could be a relief to many at the network, but it’s far from a safe harbor. That structure could position CNN for a future sale. It never ends.

In the view of Timothy Wu, a great deal of this is a violation of antitrust statutes, anyway. The well-known analyst of big tech’s dominance recently argued that anti-trust laws should block both deals.

“Either merger would be bad for the country, and both should be contested by the government,” Wu recently wrote.

The Bigger Issue and a Way Ahead

No matter the outcome with this particular battle, the bigger problem remains.

“Our current system is a very structure that undermines democracy, but we must resist a sense of powerlessness,” Pickard emphasized. Regulatory choices – dating back to the 1930s and 1940s – helped to build this hyper-commercialized monster, and different policy decisions can tackle it.

Can reform occur in an era where the top communications regulator will not confirm that the agency is independent? Overhaul is very unlikely now, but that doesn’t mean it will never happen.

Initiatives that support independent news organizations, aid local journalism, fund public media, and prevent the accumulation of media power in too few hands are within reach – they are vital for a robust democracy.

In the world of media ownership, larger is not superior. And news organizations like CNN must not be pawns in the latest acquisition battle.

JJ
About the author

Jeanne Johnson

A sustainability analyst and tech writer passionate about green innovations and resource management.

Future Resources UK

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